Posts tagged as:

Starbucks

Predictability vs Consistency

01.24.2008

On the Fast Company blog, I found this post highlighting the dangers of predictability for a business, in this case, Starbucks:
It’s not just the service that is average, but predictable. The coffee is the same way…Predictability can be a double edged sword. It can put people in auto pilot, for example. Or it can lull [...]

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The Starbucks' Lesson—Valuing Your Customers

01.02.2008

Today, I had my faith restored a bit in corporations, and it wasn’t through any big announcement, but rather through an interaction at the local level. In general, I only visit Starbucks when traveling or if the mood strikes, because I’m not a coffee drinker. Instead, I’m awfully fond of the hot chocolate and it [...]

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