Posts tagged as:

Risk

Focusing on the Big Idea

11.13.2007

Daily routines make up much of our days, and we’re so used to them, we sometimes don’t pay much attention to the action itself. For example, brushing one’s teeth has a place in many individuals’ routines. If they’re really dedicated they floss, too.
You may wonder why I’m writing about dental habits, but the habits themselves [...]

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Making Profits on Life

11.12.2007

Last week, the drug company Merck announced that it would pay $4.85 billion to end the Vioxx lawsuits. $4.85 billion. Think about that for a minute. Now, add this piece—the company is paying billions of dollars even though it’s won several civil cases. Imagine the cost-benefit analysis that must have happened to justify all that [...]

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