07.08.2009
I like newspapers. I like the organization of information, and the way I can leaf through their pages, scanning for stories. But, as I relearned yesterday, the hard way, newspapers do not make a good fit for this brave new world. A client provided an interview to a local newspaper a few days ago. This [...]
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11.02.2007
A recent client project required purchasing ad space in local papers. I haven’t bought ad space in more years than I care to recall, but I was startled at the cost. For example, one four column, 10.5″ ad, full color, single run, cost me not quite $650. A premium charge of $147 is included in [...]
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