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identity

Change in Flux

09.05.2008

Attending the state fair today reminded me that some things are timeless while others are in an almost constant state of flux. For us who embrace technology as a way of life, this flux has become commonplace. We’d be perplexed if technology didn’t change over time. In other areas of our life, consistency is something [...]

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Self-Branding by Buying

02.26.2008

Last week, I touched on the idea of individual, global microbrands. Thinking about what defines an individual microbrand, I’ve wondered how the things we buy contribute to our microbrands. For example, what does my use of a Sony Ericcson cell phone say about me? Personally, I don’t think it says much of anything. However, what [...]

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