From the monthly archives:

June 2008

The Greatest Product Ever Designed

06.30.2008

On my run the other morning, I realized that the greatest product ever designed didn’t happen in a lab or come as a result of opinion polls. Consider some of the characteristics of this amazing product: instant recognition, multiple models, multiple locations, and predictable interactions. Another aspect of a good product is the ease of [...]

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The Confusion of Car Buying

06.13.2008

I bought a new (used) car this week and was struck by how complicated this process remains. I’m not a shopper by nature, so the car-buying process can feel excruciating. I don’t negotiate for the book I buy at Target. Why does the expectation still exist that I should do so for a car? The [...]

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